Customer Relationship Management
This is the concept to help the hotels to manage and maintain the relationships with customers as well as increase returning guests. The system will combine and develop guest-centric of information including Guest Experience Management. CRM will help the hoteliers to recognize guest, track all incident during guest's stay, analyze guest's comments, offer the rapid response, create loop of communications among department, record facilities maintenance, etc. then execute the recommendations to improve guest satisfaction and produce the “WOW” experience. It is the next-generation for upgrading the hotel operations to beyond the star stage.
|
